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LinkedIn passes nearly $2B in premium revenue in 12 months

LinkedIn is the social network where individuals search for and discuss employment.  That might be less evident in Microsoft’s financial results than during the years. As it operated as a standalone business. However, during earnings season, LinkedIn frequently discloses certain metrics that indicate its ongoing growth.

On Wednesday, while Microsoft announced its Q2 figures, the company highlighted that LinkedIn revenue has increased by 9% compared to the previous year. Subsequently, in comments regarding earnings, Microsoft CEO Satya Nadella verified that LinkedIn achieved a record $2 billion in Premium subscription revenue over the past year.

It is projected that LinkedIn generated approximately $16.2 billion in revenue in 2024. Based on rough calculations, this indicates that Premium subscriptions account for approximately 12.5% of LinkedIn’s income.

These figures are important; however, Microsoft’s emerging sectors, particularly AI, are expanding more rapidly and might soon surpass them. In statements made earlier on Wednesday, Nadella mentioned that AI achieved a $13 billion annual revenue run rate this quarter, marking a 175% increase compared to last year. Certainly! Here’s a paraphrase of the provided text:

In fact, during the earnings call, LinkedIn indicated that it anticipated future revenue to increase in the “low to mid-single digits,” hindered by challenges in the Talent Solutions sector.

Nonetheless, the $2 billion amount represents a significant achievement for LinkedIn and reflects the efforts the company has been making to incorporate an increasing array of additional features into the paid plans to encourage more users to subscribe and pay.

LinkedIn CEO Ryan Roslansky told

“Building a $2B revenue subscription business is something only a handful of digitally native companies in history have ever accomplished,”

“We’re focused on designing and continuing to iterate on a model that is value-orientated to meet the needs of our subscribers — those who want to accelerate their career or grow their business. We bet big on our investment in AI tools to help our subscribers accelerate how they connect to opportunity, and it’s paying off.”

Since Microsoft acquired LinkedIn in 2016, the platform has been quite particular about what it reveals regarding its financial and user statistics, opting to highlight positive news to balance out weaker figures.

The $2 billion amount arises as Microsoft announced Q2 earnings showing a slowdown in growth for its cloud sector — a decline that caused the company’s stock to drop in after-hours trading.

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Avijit Sah

Avijit Sah is a digital marketing expert specializing in SEO, social media, and content strategy. With a passion for helping businesses grow online, Avijit Sah uses data-driven tactics to boost visibility and engagement. Follow Avijit for the latest digital marketing tips and insights.

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