Close to ten months after the business first made the technology available to the public, OpenAI is launching Sora, an artificial intelligence system that can produce realistic-looking videos from text inputs.
In a live-streamed presentation, the business said that Sora will be accessible to ChatGPT’s premium customers in the US and other markets on Monday. The tool’s latest iteration will be capable of producing films up to 20 seconds long and providing several variants of such clips.
With Sora, OpenAI is attempting to stay up with an increasing number of startups that provide tools to generate brief clips more rapidly and affordably than making videos from scratch, which could upend many Hollywood jobs. Pika, Haiper, and Runway are among the competing AI video companies; the latter recently joined forces with a studio to train a new AI model and investigate the technology’s potential applications in filmmaking.
After OpenAI teased Sora in February, the ChatGPT maker started courting film studios, media executives, and talent agencies through a series of meetings. OpenAI also granted access to a number of artists, as well as a few big-name actors and directors, to try out the service.
But Sora had obvious limitations early on. Sora struggled with stray body parts and had a poor knowledge of physics, according to an early test conducted by Bloomberg News. Additionally, it took a lot longer and used more processing power to create each video than customers might be used to using a chatbot or picture generator.
Sora’s availability will still be restricted, at least initially. According to OpenAI CEO Sam Altman, users who purchase a $20/month membership to ChatGPT Plus will be able to produce 50 videos every month. According to him, those who purchase a $200/month subscription to ChatGPT Pro will have unrestricted access to “slower” generations and 500 movies produced more quickly.
First off, due to stricter tech rules, Sora won’t be accessible in the majority of Europe.
OpenAI showcased the latest features of Sora during the demonstration on Monday. According to the business, the program can create films using still photos, videos, and text suggestions. For example, if a user uploads a video clip, the program will spit out more footage to make it longer.
In order to properly guide a series of footage, Sora also has a feature called Storyboard that lets users lay out what they want to happen at certain times in a video.
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