The digital blogging platform Tumblr, which is currently owned by Automattic, the parent company of WordPress.com, is releasing its Communities feature out of beta one year after preliminary testing started. Like X’s Communities or Reddit’s subreddit forums, Communities provide semi-private areas on Tumblr where users can connect around interests.
The Communities feature, which offers Tumblr users specialized feeds apart from its current algorithmic “For You” and chronological “Following” feeds, originally went into public testing last spring.
Refocusing Tumblr on what it does best—connecting users with their interests—is the goal. The business is already well-known for such, especially in fields like its fan communities for actors, musicians, artists, TV series, movies, and video games, among other things.
By allowing users to classify themselves into categories as general as enjoying Taylor Swift or art or as specific as being fans of the book “Wicked” who haven’t watched the film or musical, the Communities feature takes use of that innate desire.
Compared to more conventional approaches like topic searches or hashtag following, Tumblr thinks the Communities structure will also provide users with a better way to identify blogs they want to follow and create online collections.
Additionally, communities can be either private or public, allowing users to network with friends or form sizable groups. In addition to providing a landing page where users can peruse the Communities directly, Tumblr will display Communities at the top of search results.
Communities will be accessible on iOS, Android, and the web at launch.
Read More News
